Regulation (EU) 2024/1689

Understanding Article 50:
Transparency Obligations

A plain-English guide to the EU AI Act's "Transparency Obligations" for providers and deployers of AI systems.Deadline: August 2026

1

Interaction Disclosure

Providers of AI systems intended to interact directly with natural persons (e.g., Chatbots, Customer Service Agents) must ensure that users are informed that they are interacting with an AI system.

Compliance Tip

Add a clear footer to your chat widget: "Powered by AI Support". Ensure the first message explicitly states "I am an AI assistant".

2

Synthetic Media Marking

AI systems generating synthetic audio, image, video, or text (Deepfakes / GenAI) must mark the output in a machine-readable format that is detectable as artificially generated.

Required For:

  • AI Art Generators
  • Voice Synthesis Tools
  • Deepfake Video Apps

Technical Standards:

  • C2PA / IPTC Metadata
  • Visible Watermarks
  • Schema.org 'AI-generated' tags
3

Emotion Recognition & Biometrics

Deployers of emotion recognition systems or biometric categorization systems must inform natural persons exposed to them about the operation of the system.

High Risk Area

These systems often fall under GDPR high-risk processing. Double-check your Data Protection Impact Assessment (DPIA).

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